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Renato Galisteu

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How to Lead Your Branding Project (Step by Step)

Method, clarity, and documentation. This step-by-step guide allows you to lead a branding project and align the company’s expectations.

Dec 2, 2024

How to Lead Your Branding Project (Step by Step)

Dec 2, 2024

Published in
uncool

Startups: You Don’t Need to Be on Every Digital Channel

A focused channel strategy is not only more efficient but also enhances perceived value. But that doesn’t mean we should ignore creativity.

Feb 3

Startups: You Don’t Need to Be on Every Digital Channel

Feb 3

Published in
uncool

The Growing Importance of Product Marketing (and Where to Start)

Product Marketing is highly versatile. It thrives in early-stage startups and big corporations. But isn’t it just marketing?

Jan 13

The Growing Importance of Product Marketing (and Where to Start)

Jan 13

Published in
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Porque projetos de branding falham

A resposta curta é: pessoas (os responsáveis, não os clientes).

Dec 9, 2024

Porque projetos de branding falham

Dec 9, 2024

Published in
uncool

Why Branding Projects Fail

The short answer: people (those responsible, not the customers).

Dec 9, 2024

Why Branding Projects Fail

Dec 9, 2024

Published in
uncoolbr

Como liderar seu projeto de branding (passo a passo)

Método, clareza e documentação. Este guia permite que você lidere um projeto de branding e alinhe as expectativas da empresa.

Dec 2, 2024

Como liderar seu projeto de branding (passo a passo)

Dec 2, 2024

Published in
uncool

Early-Stage Startup Branding: Solve The Problem, My Friend

Early-stage startups have one main mission: pinpoint and tackle a specific issue. This isn’t just about product or service development…

Sep 12, 2023

Early-Stage Startup Branding: Solve The Problem, My Friend

Sep 12, 2023

Published in
uncoolbr

Branding para startups em estágio inicial: resolva problemas

Startups em estágios iniciais têm uma missão primordial: identificar e resolver um problema específico. Este não é apenas um processo de…

Sep 12, 2023

Branding para startups em estágio inicial: resolva problemas

Sep 12, 2023

Published in
uncool

Being a founder doesn't make you a CEO or a Leader

Being good at pitching and raising doesn’t make you a good leader for your company.

Jan 3, 2023

Being a founder doesn't make you a CEO or a Leader

Jan 3, 2023

Published in
uncool

Growth is culture. Stop talking only about user acquisition and performance

Growth is a culture, not a cool name for a department. A “Growth” professional (should) evaluate all the opportunities in which the…

Oct 3, 2020

Growth is culture. Stop talking only about user acquisition and performance

Oct 3, 2020

Renato Galisteu

Renato Galisteu

he/him

I helped people build their things, and I'm sharing here what I learned. I'm now building my thing. I'm a startup marketer.

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