Member-only story
How to Lead a Branding Project (Step by Step)

If you’re thinking about creating a new brand or revisiting an existing one — or if you’re working with someone who has these ideas — this article will guide you through a practical and (somewhat) structured process.
We’ll explore everything from the strategic foundations to execution, diving into frameworks, examples, and tips that can make a real difference in your project’s success.
Let’s start with the basics.
Branding or Rebranding?
Branding is the process of developing and strengthening a brand, which includes creating elements such as a name, logo, design, and a unified message that forms the identity of a business or product. Rebranding is when all these elements need to be revisited, often due to market demands, revitalization, mergers or acquisitions, corporate crises, or other reasons.
In both cases, the ultimate goal is to maintain competitiveness, relevance, and an emotional connection between the company and its target audience.
Brand Strategy Is Business Strategy
